Albert Einstein once said “doing the same thing over and over again and expecting different results is insanity.” We are in the third year of the longest recession in the history of the United States. According to Jim Treleaven, a member of the National Association for Business Economics (NABE) committee, real gross domestic product (GDP) is now expected to advance only 2.6 percent in the near future. Simultaneously, the Federal Reserve recently forecasted that the unemployment rate, now 9.6 percent, will fall only to about 9 percent at the end of 2011.

Based on these forecasts, will you still run your business the same way?

In the current economy, alignment between strategy, marketing, and sales process is the foundation of every major business market revenue growth and new business success. From technology firms to theme parks, planned business performance utilization is the consistent element to increase revenue and corporate performance. When revenue capture programs are correctly implemented, companies’ revenue and market share rise.

When incorrectly developed, companies fail.

Growing a profitable business has been compared to balancing an egg on your head, while standing barefoot on sharp knives. It’s not easy to do and a wrong decision can penalize you immediately. Regardless of whether a business is privately held, family run or managed by investors, CEOs need an independent third-party advisor and a professional business support network that can coach and guide them to the appropriate decisions they need to take in all departments to meet their personal and professional goals.

Does branding help salespeople sell more?

In the B2B market, CEOs and marketing managers struggle with the answer to this question which helps them allocate budgets, create company messaging and develop tactical programs to generate inbound leads for the sales team members.

It is estimated that many Global 1000 companies spend up to 15% of their total marketing budget on brand communication and positioning. But does branding have an identifiable return on investment that can be tracked and monitored?

Most branding messages are just wasted thought.