Albert Einstein once said “doing the same thing over and over again and expecting different results is insanity.” We are in the third year of the longest recession in the history of the United States. According to Jim Treleaven, a member of the National Association for Business Economics (NABE) committee, real gross domestic product (GDP) is now expected to advance only 2.6 percent in the near future. Simultaneously, the Federal Reserve recently forecasted that the unemployment rate, now 9.6 percent, will fall only to about 9 percent at the end of 2011.

Based on these forecasts, will you still run your business the same way?