Even in today’s market, the value of expos and trade shows is still strong. In fact, 99% of exhibitors find unique value delivered by trade shows which are not provided by other marketing channels.
Trade shows give exhibitors and attendees the chance to talk face-to-face, which is an increasingly difficult struggle in the era of video communication, emails, and text messages.
Here are a few KEY STATISTICS from the SOURCE SPINGO shown below – to keep in mind when preparing for your upcoming trade shows:
Expos do create new business opportunities for exhibitors. If you are sitting on the fence about attending an expo because you’re not sure if it is worth it, remember that your competitors will be closing the deals that you could have been closing.
- 92% of trade show attendees come to see and learn about what’s new in products and services.
- Expos and trade shows are a perfect opportunity to highlight the new products, services, or technology you offer. And by doing so, you will meet your attendee’s expectations at the expo. This has been the number one reason to attend expos and trade shows for over 25 years.
- The cost of a face-to-face meeting with a prospect at a trade show is $142. The cost of a face-to-face meeting at a prospect’s office is $259.
- By displaying at an expo, you find a much more cost-effective way to have face-to-face conversations with potential prospects.
- 65% attend to see current clients – it is harder to get face-to-face time with clients.
- Exhibitors are having a harder time getting face-to-face time with their clients, and trade shows provide a way to reestablish the relationship.
- 81% of trade show attendees have buying authority.
- 4 out of 5 people walking through the show are potential customers for exhibitors.
- 77% of executive decision-makers found at least one new supplier at the last show they attended.
